ServiceNow has its tentacles in various verticals as it works to become the top digital workflow assurance company, and its now taking a more targeted approach at communications service providers.
ServiceNow's software enables work flows that span verticals such as field management, finance, HR, IT service management (ITSM), legal, marketing, telecommunications, and more.
"From a company perspective, we are a SaaS cloud platform with a single data model, a single tech stack, a single architecture, running on 11 paired data centers around the world," said ServiceNow's Chris Bauschka, general manager of telecommunications media and technology business. "The way that we run the platform business is we have different applications on top of that platform that handle customer service, IT operations, and handle employee experience, And then we have a number of different customer engagement channels and tools.
"On the southbound side, we have the ability to connect into all of your different computer science vs information technology systems, monitoring systems and infrastructure."
ServiceNow CEO Bill McDermott, who was CEO of SAP until leaving that position in October, said on the company's second quarter earnings call earlier this month that ServiceNow was destined to become a $10-billion company, which would be a leap up from its current value of just under $4 billion.
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